During the early days of Walt Disney Studio’s productions. It was discovered, that by releasing picture books along side some of their films. They were able to capitalize on the popularity of a movie and garnish additional revenue long after the films have stopped screening.
Before the innovation of the home theater releases that we have today, be it Netflix or BlueRay. People who wanted to re-experience the films, would relive the magic by reading these books. These books would often retell a movie scene by scene, and use the same style of art work. [Read more…]