Fiesta is a line of ceramic dinnerware glazed in differing solid colors manufactured and marketed by the Homer Laughlin China Company of Newell, West Virginia.The original shapes, glazes and concept of combining various colors were designed by the company’s art director Frederick Hurten Rhead in the 1930s. The dinnerware was introduced for retail sales to great success in 1936. Homer Laughlin withdrew Fiesta from production in 1973 in response to declining sales before reintroducing the line in 1985. Some of the original shapes were redesigned and other new shapes were designed as part of the 1985 reintroduction by the late Jonathan O. Parry, who became the company art director in 1984.The name of this line of dinnerware has always been simply Fiesta, despite being informally referred to by customers as Fiesta Ware.